Program Overview

Join us for our official Arena* Welcome on the rooftop terrace of Grand Hotel Central. Spectacular views, great drinks, groovy music, and a good vibe guaranteed!

Join us for a day of inspiring talks from external and internal speakers on our topic Come Together – The New Culture of Collaboration

Arrival & Registration

Welcome to Arena*

From Athens to Barcelona

The New Culture of Collaboration

Curating our Hotel Portfolio & the Value of the Starwood Preferred Guest Program

Creating Original Experiences in the Online and Offline World

Coffee Break

Future Technology & Distribution Landscape

Design Hotels™ & SPG – What the Collaboration Means for our Member Hotels
Panel Discussion and Q&A

Lunch Break

Question Everything

Quality of Life: Evolving Metrics and the Role of a Great Hotel in its Destination

Engaging Communities through Content & Culture
Panel Discussion and Q&A

Design Hotels™ Projects – A Platform for Collaborations

Coffee Break

Love | Work | Self | Community

Envisioning Participatory Communities

Join us for a colorful and vibrant evening right in the heart of Barcelona at Ocaña restaurant – one of the city’s hippest places.

Trend Briefing by The Future Laboratory

Arrival

Connecting the Creative Class

Trend Briefing Part I – Backlash Brands

Coffee Break

Trend Briefing Part II – E-motional Economy