Openhouse Magazine

10:00am – 10:20am

Open Approach

Andrew Trotter began his career in interior design working for such names as Alessi, London Lighting, and Anouska Hemple Designs, before moving to fashion where he worked for many years with Yohji Yamamoto, Michiko Koshino, and Bless. In 2010, he started the design store Openhouse in Barcelona before transforming it along with photographer Mari Luz Vidal, into a contemporary gallery that would become the basis for their Openhouse Magazine. Premiering in 2014, the magazine looks at creative people around the world who open their homes and private spaces to the public. Trotter is now also creative director of the skincare brand Alex Carro. He was recently asked to design a new building that would become the hotel, Masseria Moroseta, which opened in 2016.

Presentation recap

Connecting the Creative Class

Using personal spaces to bring strangers together gives new purpose and meaning to a space. Seeing art in a house is different than experiencing it in a gallery, especially when the artist is sitting in the kitchen drinking coffee. In these new environments, you cannot avoid people—unlike at a restaurant, you literally have to talk with others. Put a coffee truck in an empty space and you create a gathering place for creatives, an informal co-working place. Theater in private homes is a new way to experience theater, a new way for people to connect. EatWith, for example, lets you invite people to dinner and charge a certain amount. It’s a different way to experience eating in a city, a way to enjoy food and meet locals. This type of connecting is nothing like connecting with mobile phones. This is about community, about being a part of something real.

Speakers Overview