Daniel Entenberg

General Manager

Gramercy Park Hotel

11:15am – 12:00pm

The Key to the Park

General Manager of New York’s Gramercy Park Hotel, Daniel Entenberg has more than a decade of experience in the luxury hotel business, including success at stylish addresses in New York, Los Angeles, and Las Vegas. He launched his career at W New York Hotel in 2001, also spending two years as Director of Operations at W New York Times Square. In Las Vegas, Entenberg rose to Executive Director of Hotel Operations at Palms Casino Resort. Prior to this, he spent a half-dozen years in Los Angeles with assignments at W Los Angeles Hotel; Viceroy Santa Monica Hotel; and Sofitel Los Angeles at Beverly Hills.


The Design Hotels™ & SPG Collaboration in Action

Gramercy Park Hotel was the first Design Hotels™ property to join SPG. What started as a very manual process has now been automated, allowing us to see real-time and efficient updating of inventory. The important thing is to educate all stakeholders, from the team at each property to the revenue managers. SPG accounts for 10 percent of our business, and has especially helped in tough months for us like August. Moreover, Starwood’s data engine allows us to target specific audiences. Also key to know is that SPG members crave recognition. But you can’t upgrade everyone if there’s no space, so we take the opportunity to engage them on a personal level, be it a Champagne toast, morning jog, etc. We also communicate that we are a Design Hotels™ property first and with SPG second. So it’s possible to be a part of SPG and leverage scale but remain independent.

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